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Our Mission is to be recognized as the preferred company delivering the most authentic variety of cuisines in different regions, and to also be recognized as the preferred institution of our customers, our employes, our stake holders as well as our brand owners.
Midas Trading aims to carry forward the legacy of home grown and international business and create a culturally well rooted organization based on strong values, committed to its communities. We also aim to establish true equity as a leading operator in qsr, fast casual and franchise across oman, gcc and mena region; delivering multibrand, in multi- market food solutions
VERSATILITY-Unrelenting passion for business, growth and Development. ACCOUNTABILITY- We are accountable for our Customers and service. LEADERSHIP- We strive to promote equality and diversity among our workforce and build sustainable partnerships. UNDERSTANDINGS- We understand our customers’ demand EFFICIENCY- We identify the best way to deliver high Quality services. SERVICES- We are dedicated to integrity and diligence.
We started an adventurous journey in the F&B industry looking at the huge potentials in the market back in 2009. Our Plan was introduced with our own brand known as ‘CHOCOROSE’ , an innovative idea of delivering chocolates and gifts for maximizing the customer satisfaction.This approach with our own Brand has marked our start with the Hospitality industry and gave us the headstart we needed for the local market growth
We are engaged in developing and operating fast food stores by the Brand known as Midas Trading serving at its best offering the authenticity of every brand under MIDAS. We have categorized our service models into Fast Casual, QSR and TO GO. Our passion for F&B Industry motivates us to expand further at international level with diversified cuisine. Thebrands managed and operated by Midas Trading include Italiano, Chocorose, Subway, Dr. Burger, Chipsi Kuku, Sushi Box and Al Estaz. Box and Al Estaz and many more to come with the focus of our strong vision.
Midas was inspired from the greek mythology where midas was a famous king who had the ability to turn every thing gold that he touched. With such an inspiration midas developed its business orientation where midas is the parent company aiming to turn down the following brands under midas into a golden ornament standing out with its own identity and qualities. The success of chocorose motivated us to take a next step which was involving us in the hospitality business by introducing and creating our own italian restaurant known as italiano in 2013. This was our first grand entry to the f&b world. Our growth with italiano has been optimistic which allowed us to progress further by expanding into 2 more outlets by the year 2016, serving excellent quality of authentic italian cuisine. Till date italiano family grew bigger into 5 outlets in total all over oman. Excellent quality of authentic italian cuisine made our customers want more of us so we opened two more ‘italiano’ outlets by the year 2016 besides opening of first italiano branch we also stepped into franchisee business by opening a subway outlet and gaining international experience. Over the period of time subway grew from one to five. Our success helped us into venturing various other brands since 2016 introduced as ‘chipsi kuku, a zanzibar cuisine restaurant’, ‘dr. Burger, fresh burger&sandwich joint’ ‘sushi box, a japanese take-away’ ‘al estaz, an arabic food experience’
Starting from the chefs behind the kitchen’s countertops crafting each dish with absolute precision, care, and skill, to the waiters who are eager to meet and serve you…
Everyone here at MIDAS values your satisfaction and does their optimum to provide you with an unforgettable dining experience.
They’re our partners in success and the greatest asset, prize, and strength of MIDAS through their diligence and passion.
Most importantly, they can’t wait to meet you too!
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